Paper: What Top Catalogers are Using and Why

Rick: I buy it from the paper merchants.

CS: Why do you use the 30-lb?

Rick: Our book is heavy, so we try to keep it as light as possible to not push the [U.S. Postal Service’s] per-piece-per-pound limit.

Second, it’s a really good paper that you can be proud of, but looks reasonable. It conveys quality without going overboard and emphasizing price.