Paper: What Top Catalogers are Using and Why

Hansen: Currently, paper is 26 percent of my budget, and Nordstrom.com is OK with what we’re spending for right now.

Postage currently is 45 percent of my budget, and there’s little I can do about it.

CS: How much of an impact do you think paper has on your brand?

Hansen: We feel paper has a significant impact on our brand image.