Paper: What Top Catalogers are Using and Why

Product: Consumer electronics

Circulation: About 35 million catalogs mailed per year

Catalog Success: What type of paper are you using now?

Rick: We have two types of books. Our big book has a 144-page body with a four-page cover that prints on gravure. That uses a totally different paper than the supplements, which have a 48-page body and a four-page cover.