Paper: What Top Catalogers are Using and Why

CS: What type of paper are you using right now? Why do you use it?

Hansen: Most of our paper is 40-lb, #4 free sheet and groundwood. Our covers are 70-lb, #3 free sheet.

Some of the sales catalogs have a 50-lb, #4 cover, and a 36-lb, #4 body. All of our paper is from International Paper.

We carefully selected it for shade, gloss, brightness, smoothness and print reproduction. The paper we use helps with our brand image and reproduces the photography and merchandise with the highest possible quality.