Paper: What Top Catalogers are Using and Why

By Gabrielle Mosquera and Catalog Success

CS: Have you used other types of paper before? If so, why didn’t they work out?

Bush: The monthly flyer used to be on a 28-lb sheet, but we downgraded it last year to a 26-lb sheet. Again, this was a postage and cost consideration. That’s probably as light as we’ll go. We tried a 25-lb, but the opacity wasn’t satisfactory for us. We haven’t used lightweight coated at all this year because the quality of the SCA grades has improved so much.