Postal Remedy: New, Lighter Papers

Minix previously tested 33 lb, No. 4 basis weight supercalendered and a 45 lb, No. 4 for the cover — ahead of the 2002 postal increase.

For the Astral Direct catalogs he oversees — Linda Anderson, The Music Stand and Characters — “All those titles have room to test down,” Minix says. Even for upscale titles, including those at Astral, Minix suggests: “Test down one grade. Then you’ll know.”