Postal Remedy: New, Lighter Papers

“We’re always focused on postage, so early on we started looking at different ways we could do that by dropping our basis weight,” he says.

About two-and-a-half years ago, Design Toscano began testing new paper for its offset printed sale inserts. When the company tested a 32 lb, high bulk paper, it saved $10,000 and didn’t see a drop in response, Martinez says.