Postal Remedy: New, Lighter Papers

St. Meinrad, Ind.-based religious gifts mailer Abbey Press about six months ago began experimenting with supercalendered paper for its Abbey Press, You and Yours and Collections catalogs, says CEO Gerald Wilhite. He tried several configurations previously, but decided that supercalendered paper worked best on the inner pages. For covers and outside wraps, Abbey used a stock that was heavier, whiter and double coated.