Postal Remedy: New, Lighter Papers

They could also “optimize postal costs, going from a piece/pound rate to a piece rate,” said Sharad Agarwal, Verso’s product manager for coated groundwood products.

Another new Verso product aimed at catalogers looking to lighten or stabilize their postage bill is Lightweight Liberty, a No. 4 coated groundwood that has basis weights as low as 32 lb, McCree says. The paper is suited to catalogers who need high-end clarity to show fine details. “It lets them maintain their brand clarity and get the postal savings at the same time,” he says.