Postal Remedy: New, Lighter Papers

Vendors Prepared

Knowing that this year’s postal rate increase was forthcoming and another one in 2007 is looming, most paper manufacturers contacted have been rapidly offering newer, less costly sheets for catalogers. Bowater Inc. began canvassing catalog customers and prospects to see what it could do to help them keep future mailing costs down. “They said they wanted a lightweight, high bulking sheet that runs like a heavyweight product and prints the same or better than what they were currently using,” says Bowater’s Marketing Director Jim Colwell. The end result is that Bowater is marketing lighter weight papers to postage-sensitive catalogers.