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Matt Griffin
and Catalog Success
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¥ Similarly positioned in the market are some existing papers at Bowater now being offered in lower basis weights. BowSCB+, Bowater’s supercalendared offering, is newly available in 26 lb, 28 lb and 30 lb basis weights. BowGloss, described as the company’s workhorse coated mechanical #5 grade, now is available in both 32 lb and 34 lb basis weights. Both papers are designed for inserts, catalogs and direct mail pieces. The BowSCB+ papers feature a brightness of 65, a gloss of 30 and an opacity range of 87 to 92. BowGloss offers a slightly higher brightness of 71, with a gloss of 50 and smaller opacity range of 87 to 88.
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Matt Griffin
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