By
Matt Griffin
and Catalog Success
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Without a clear indication of how a better customer experience will increase the bottom line, how do you prove the worth of such projects to your top bean-counters? E-commerce executives at several multichannel merchants and one service provider addressed this topic in a panel discussion at the recent eTail conference in Palm Desert, Calif.
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- Companies:
- Neiman Marcus Direct
Matt Griffin
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Catalog Success
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