By
Joe Keenan
, Senior
and Catalog Success
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6. Do your homework. When choosing a partner to buy data from, take small, calculated steps, Geisinger said. A common mistake that Pollack warned the audience of is choosing a vendor based solely on the fact that it does a lot of business in a particular industry. This proves nothing other than the fact that the vendor is well-connected in that industry, he said.
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