Panel Offers Six Ways to Get the Most From Your Database

Panelists David Geisinger, vice president of database marketing agency Merkle; Steve Max, e-business director of Airgas, a catalog/multichannel distributor of industrial, medical and specialty gases and related equipment to industrial and commercial markets; Perry Kahn, vice president of sales and business development at Infolure, a data processing products and services provider; and session moderator Rick Pollack, principal owner at Advanced Analytic Solutions, a statistical consulting firm, provided the audience with tips on how to most effectively manage their databases.