How the Big Boys Chase Innovation

Personalization, Relevance, Solutions
These three words represent Dell's vision for e-commerce, said Tarleton. With an online presence in 166 countries, Dell serves a diverse and widespread customer base. To make their experiences as personal as possible, Dell's website is available in 134 languages. It was also one of the first companies to launch online communities and online support, and creates interactions with its customers where they are — e.g., Twitter.