How the Big Boys Chase Innovation
Panel of execs from Best Buy, Dell and 1-800-Flowers.com lead keynote presentation on competitive differentiation
In regards to its social media and mobile efforts, 1-800-Flowers.com has launched Celebrations.com, a pure content site designed to engage consumers while subtly introducing its brand. Understand the strengths of each social media platform, Siegel said, noting that 1-800-Flowers.com uses Facebook for marketing and Twitter for customer service purposes. The company also offers apps on BlackBerry, iPhone and Android mobile phones.
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