How the Big Boys Chase Innovation

For Dell, there are two ways the company makes a commitment to innovation. The first is organizationally, where Tarleton reported that 30 percent of her team's sole responsibility is looking for ways to change the business for the better, while the other 70 percent runs the day-to-day operations. The second way is by listening and reviewing customer feedback, which Tarleton said involves her devoting time each day to reading every piece of feedback she gets from customers.