How the Big Boys Chase Innovation

Mobile Opportunity
Mosiniak said it wasn't a big secret why Best Buy entered the mobile space — it saw a potential for profitability. But to make it profitable, Best Buy had to invest in people — both employees and consumers — and partners. That included learning from consumers how it could make mobile better. What Best Buy heard is now incorporated into the company's offering: straightforward pricing, knowledgeable sales staff that are available to answer consumers’ questions and a commitment to be there for the lifetime of the phone — in good times and bad.