Panel of execs from Best Buy, Dell and 1-800-Flowers.com lead keynote presentation on competitive differentiation

By Joe Keenan

Panelists included Mark Mosiniak, senior director of business development at Best Buy; Dell's Global Head of Online Merchandising Marissa Tarleton; and 1-800-Flower.com's Senior Vice President David Siegel. The session was moderated by Dale Nitschke, CEO of Ovative/Group, a digital marketing consulting firm, and former president of Target.com. Here's a taste of what was discussed.

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Companies:
1-800-Flowers.com
AOL
Best Buy
Target

People:
Dale Nitschke
David Siegel
Marissa Tarleton
Mark Mosiniak
Michael Dell

Places:
Orlando, Fla.

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

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