How the Big Boys Chase Innovation
Panel of execs from Best Buy, Dell and 1-800-Flowers.com lead keynote presentation on competitive differentiation
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Joe Keenan
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On day two of the Retail Marketing Conference in Orlando, Fla., last month, a panel of executives from Best Buy, Dell and 1-800-Flowers.com took part in a roundtable discussion on how their businesses have evolved their brand, e-commerce and marketing strategies to differentiate themselves from their competition through innovation.
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