Case Study: Palo Alto Software Uses Live Chat 
to Increase Sales

PROBLEM: Palo Alto Software (PAS), an online retailer of business plan and marketing plan software, sought a customer service tool to improve consumers' experiences on its website.

SOLUTION: Contracted with a web communication tools provider to implement live chat on its website.

RESULTS: Since launching its latest version of live chat on its website over nine months ago, PAS has seen 15 percent of all chat interactions result in a sale, up 7 percent compared to its previous live chat solution.