PalmBeach Jewelry Grows With Cross-Channel Acquisition Program

By Melissa Campanelli

Besides doubling its conversion rate since implementing eWayDirect's solution in the second quarter of 2012, "at least 17 percent of these people have converted to a second purchase in 90 days," added DeYoung.

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People:
Daniel DeYoung
Melissa Campanelli

Places:
Boca Raton, Fla.

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Customer Acquisition: PalmBeach Jewelry Grows With Cross-Channel Acquisition Program