PalmBeach Jewelry Gains New Customers With Email Sign-Up Ads

By Melissa Campanelli

Sign-up ads have proven very successful for PalmBeach Jewelry. The company has added thousands of new email susbscribers each month since the program launched in August 2010. The sign-up campaign has also driven more than 100 sales. What's more, customers acquired via Pontiflex, on average, view 12.95 pages per visit — a 29 percent increase over previous visitors' average number of pages viewed. In addition, Pontiflex sign-ups spend an average of 9 minutes and 4 seconds on PalmBeach Jewelry's site, 25 percent longer than average visitors. Finally, PalmBeach Jewelry's bounce rate for consumers acquired through Pontiflex is a third less than the average for non-Pontiflex sign-ups.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Prospecting: PalmBeach Jewelry Gains New Customers With Email Sign-Up Ads