Prospecting: PalmBeach Jewelry Gains New Customers With Email Sign-Up Ads

"With Pontiflex, we knew just where people were and what they were doing when they signed up for our ads," says DeYoung. "This helps us follow up with people in the most relevant way." After a consumer signs up for PalmBeach Jewelery's email program, the retailer sends a welcome series of four emails to familiarize the new prospect with its site and products. PalmBeach Jewelry then uses tiered promotions, product giveaways, special holiday discounts, inventory sneak peeks and time-sensitive offers to keep these prospects engaged with its brand.