PalmBeach Jewelry Gains New Customers With Email Sign-Up Ads

By Melissa Campanelli

Cross-channel costume jewelry retailer PalmBeach Jewelry acquired thousands of email subscribers prior to the busy holiday shopping season thanks to a series of email sign-up ads it ran on targeted websites last summer.

PalmBeach Jewelry worked with Pontiflex, an email and social acquisition platform provider, for the sign-up ads. The primary factor driving this decision was transparency, says Daniel DeYoung, director of marketing, PalmBeach Jewelery.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Prospecting: PalmBeach Jewelry Gains New Customers With Email Sign-Up Ads