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Cross-channel costume jewelry retailer PalmBeach Jewelry acquired thousands of email subscribers prior to the busy holiday shopping season thanks to a series of email sign-up ads it ran on targeted websites last summer.
PalmBeach Jewelry worked with Pontiflex, an email and social acquisition platform provider, for the sign-up ads. The primary factor driving this decision was transparency, says Daniel DeYoung, director of marketing, PalmBeach Jewelery.
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