Search Engine Marketing: Finding Santa's Helpers

Mobile Promotions
Mobile search will be critical to retailers this holiday season for a couple of reasons: one, it helps get people into your store and, two, it helps shoppers find deals while they're in your store. For instance, Performics' 2011 Mobile Search Insights Study found that 63 percent of people have changed the way they gather information due to mobile search. An April report from BIA/Kelsey Group found that 59 percent of consumers visit a retail location after searching for that business on a mobile device.