Search Engine Marketing: Finding Santa's Helpers
Paid search trends to capture the deal-seeking shopper this holiday season
Free Shipping
Free shipping has become a "need to have" for retailers instead of a promotional boost mechanism. comScore reported in May that about half of all online transactions in the first quarter of the year included free shipping. For that reason, many consumers are now taking free shipping for granted. comScore found that 61 percent of shoppers are "at least somewhat likely" to abandon their shopping cart if they're charged for shipping.
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