Search Engine Marketing: Finding Santa's Helpers
Paid search trends to capture the deal-seeking shopper this holiday season
Google Offer Ads enable retailers to mirror or tie together online and offline coupons. Online marketers are creating closer partnerships with their counterparts in merchandising to improve alignment around promotional management. SERP-embedded coupons foster this alignment, helping retailers understand the incremental value of online promotions and allowing them to implement return on investment models that incorporate product and promotional margins.
- Companies:
Related Content
Comments
