Search Engine Marketing: Finding Santa's Helpers

It's not a revelation that people use search to find the lowest prices and most convenient ways to purchase products. Search engine marketing is constantly evolving to meet shoppers' needs. Perhaps now more than ever, today's searchers need and want coupons, promotions and free shipping. Search is therefore evolving to better engage these deal seekers. There are three promotional search trends that every cross-channel retailer should explore this holiday season: