Packaging Best Practices and Trends: More Than Just What's Inside the Box

Hines wrapped up her presentation by advising companies to view packaging as “part of branding and the product itself,” and to follow these three tips:

1. be creative with your packaging;
2. engage with your packaging; and
3. motivate with your packaging.

Retail Packaging Best Practices
Tailford Mitchell's President Mark Mitchell followed with a look at product packaging's role in retail settings. Mitchell highlighted some clients his firm has worked with, and how a change in their packaging — without an increase in costs — has resulted in an increase in sales.