Packaging Best Practices and Trends: More Than Just What's Inside the Box

Another example of engaging consumers with packaging comes from Moosejaw Mountaineering, a cross-channel retailer of outdoor gear and apparel. Known for its wacky sense of humor/marketing approach, Moosejaw places various stickers on the outside of its packaging to identify the box as a Moosejaw shipment. The stickers have little, if anything, to do with the product inside the box, but work as a branding technique. And the boxes are sustainable: If you take them to any Moosejaw retail store, the company will reuse them.