Packaging Best Practices and Trends: More Than Just What's Inside the Box

To help shed some light on the packaging industry and how it affects the consumer experience, JoAnn Hines, Packaging Diva, a consultant and expert on packaging, and Mark Mitchell, president of Tailford Mitchell, a branding and packaging design consulting firm, led a session on the topic at last month's National Conference on Operations & Fulfillment in Orlando, Fla.