Package Insert Programs

CS: Any do’s and don’ts you can share?

Nissim: We were handling the PIP in house, doing the negotiating, coordination, etc., before we handed it over to Mokrynski & Associates. It’s just easier to have them do it.

However, only a business owner can accurately decide on what package inserts to accept. You shouldn’t leave that to third parties. I can’t expect any broker to know that a company from which we’ve accepted inserts before has changed its creative to something we think is inappropriate for our audience.