Package Insert Programs

CS: How long have you had such a program running at your catalog?

Nissim: A little less than a year.

CS: Do you have any results for the program you can share?

Nissim: All I can say is we’re very happy with the results. At first we were concerned that it would depress our sales results, offend or confuse our customers, or take attention away from our products. But so far I haven’t seen any of that.