Package Insert Programs

CS: Have you ever rejected inserts?

Nissim: Yes. Once, we had a mailer who showed us one offer, but then changed it to a competitive offer to ours, and we didn’t discover it until after the packages had gone out. That was bad.

Another merchant, a book seller from which we had previously accepted inserts, changed its creative for a military book, and we found the new creative offensive, so we rejected that one.