Package Insert Programs

We look at every insert sample before we accept them. We need to see a physical sample before it goes to the lettershop. We accept a maximum of four, but it’s really a weight-based decision. The last thing you want is to go over your postal weight limit with these things. Even if it’s a quarter of an ounce too heavy, your mailing costs can be out of the ballpark. So we have to be very careful about weight. As each insert gets accepted, we weigh it to see how much room in the package we have left.