Package Insert Programs

CS: Can you give any examples of offers you’ve accepted?

Johnson: Books, food, health products, Bose-brand items.

CS: How long has your PIP been running?

Johnson: Several years.

CS: How often do the offers change?

Johnson: As often as we get new companies into the program. It’s on a rotating basis. We sell time slots. We used to just put the loose inserts in the shipped packages, but last year we started putting them in envelopes, which have our logo and a message to “see inside for special offers.” We can put six offers in the envelope. Currently, we’re full for the next two or three months.