Package Insert Programs

And for catalogers, it’s a very low-cost source of extra income.

Manager:

Mokrynski & Associates,

Jody Smith, (201) 487-8181.

PIP Cost: $65/M

Bryan Johnson, director of marketing, Draper’s & Damon’s catalog, Irvine, CA

What they sell: women’s apparel primarily for the 50+ market

Number of packages mailed annually: about 725,000