Package Insert Programs

CS: What are the overall benefits to putting inserts in others’ package programs?

Nissim: With the shrinking list market, package inserts are a good alternative way to prospect for qualified leads. It’s hard for companies, I think, to rule it out.

I’ve been participating in PIPs from other merchants, and I find they’re a good supplement to our prospecting and sales efforts. Unless you’re one of those truly fortunate companies that doesn’t need any alternative means of prospecting, that has more names to mail than it can handle — and I have yet in my life to meet someone from such a company — this is truly an effective medium for prospecting.