Package Insert Programs

CS: Would you recommend PIPs for other direct marketers?

Nissim: It has brought us revenue that, other than Mokrynski’s commission, really has no cost attached to it. If we brought in, say, $20,000 in package inserts, that’s pure profit. I didn’t have to pay to print the inserts, it didn’t cost me any more to put the inserts in our outgoing packages, and someone hands me a check for $20,000 for use against my package mailing costs. Why wouldn’t I do it?