Own Prime SEM Real Estate

One of the keys to successful search engine marketing is owning as much real estate on the search page as you can. Be sure you're taking advantage of both paid and organic search, as well as getting yourself listed on shopping feeds like Buy.com, Froogle.com and CatalogCity.com. The more often your company name shows up, the more likely a potential customer will find you.

—Cam Balzer, director of search strategy, Performics