Overwhelming Majority of Online Merchants Plan Rich Media Projects in 2007

In rating the most effective applications defined by those who have deployed them,

* 78 percent rated Product Zoom effective or very effective;
* 76 percent rated Visual Product Configurators effective or very effective;
* 75 percent rated Color Swatching and Colorizing effective or very effective;
* 73 percent rated Online Monogramming effective or very effective; and
* 73 percent rated Alternative views effective or very effective;
Source: Scene 7’s “Rich Internet Experience 2006 and Beyond” report, http://www.scene7.com/news/2007/20070110.asp