Overwhelming Majority of Online Merchants Plan Rich Media Projects in 2007

The survey revealed the percentage of online merchants that have deployed or plan to deploy specific rich media applications in the coming year.

* Dynamic cross selling - 73 percent;
* Alternate product views - 68 percent;
* Better product images - 63 percent;
* Product zoom - 63 percent;
* Online catalogs and circulars - 54 percent; and
* Color swatching and colorizing - 49 percent.