All You Need to Know About E-mail Authentication
Overcoming privacy and consumer trust challenges
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Pat Kachura
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At a recent FTC summit on combating spam, Chairwoman Deborah Platt Majoras emphasized knowledge — knowing with whom we interact — as an important weapon in the fight against spam. And in verifying the identity and source of an e-mail message, there’s no tool more important than e-mail authentication. “Just as we can ask visitors to swipe identification badges and use biometric identifiers to verify who is entering our physical space, we can use authentication technology to verify who is entering our electronic space,” Majoras said. “This technology, paired with reputation and accreditation systems, holds the greatest promise for preventing spammers from operating anonymously.”
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