All You Need to Know About E-mail Authentication

But are you sure your e-mails are making it into customers’ inboxes? Is your brand protected from criminals who send fake e-mails in your name and use your company’s good reputation to defraud consumers?
Strides Made, But Problems Persist
While enormous strides have been made in recent years to combat the problem of spam, unwanted and potentially harmful e-mails remain a problem for many Americans. Not only can they clutter up an inbox, today’s spam — usually generated from networks of hijacked personal computers that conceal the spammer’s identity — often is used to launch phishing attacks and to deliver malicious code or “malware” to consumers’ computers. This results in significant harm to consumers. It undermines the foundation of trust that drives online commerce.