All You Need to Know About E-mail Authentication
Overcoming privacy and consumer trust challenges
Beyond your marketing and promotional e-mail messages, authenticate transactional and information e-mails that include the following:
* order confirmations and shipping notices,
* customer service messages,
* monthly statements,
* customer newsletters, and
* individual correspondence with customers.
Pat Kachura is senior vice president for ethics & consumer affairs at The Direct Marketing Association. You can reach her at (202) 861-2410 or pkachura@the-dma.org.
- Companies:
- Direct Marketing Association
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