All You Need to Know About E-mail Authentication
Overcoming privacy and consumer trust challenges
Plain and simple: Regardless of whether you’re a large company or a small one, business-to-business or business-to-consumer, you should authorize any outbound e-mails you send.
If you’re still unclear, take a look at the DMA’s online Authentication Resource Center at www.the-dma.org/emailauthentication.
- Companies:
- Direct Marketing Association
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