Outside List Optimization: Does it Pay?

Optimization costs are based on the net output of names vs. the gross input. To optimize an outside rented list, a cataloger needs to rent 100,000 names from any given list. Abacus selects a minimum of 25,000 names to make the economics work. That’s because Abacus charges $40 per thousand net names outputted amounting to $1,000, which is its minimum charge. If a single list of 10,000 names is optimized, the same $1,000 minimum is charged as would be for 25,000 names outputted.