OutFront: People on the Move & Letter to the Editor

— John Sangster,
vice president,
Miners Inc. (www.minerox.com)

The Author Responds:

A test was done first in order to determine the potential savings that could result from a rollout of 1 million copies due to the lightweight catalog. Our test includes two panels of 46,579 each, a perfect A/B split. One group received the 34 lb paper, while the other group received the 32 lb paper. The total savings was based on the full rollout as a result of this test.