OutFront: People on the Move & Letter to the Editor
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My calculations would show that the firm mailing the 32 lb paper catalog saved about $605, while losing $943.
No doubt, a reduction in enough weight could bring a significant savings, but the key is “enough” to make a difference. It would have been a much more enlightening article if Mr. Lett provided a table of size/weight versus cost differences using a more reasonable circulation figure in the 10,000s range.
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